Press Army helps you find, identify and analyse social media.
Find
There is a lot of communication happening in socila media, are you missing it? Discovering who is talking, creating, discussing you or your brand in social media is the first step to understanding what people think and who knows about your brand.
How it works
- Find things yourself and tag them with a handy bookmarklet.
- OR ... Let us do the hard work as we monitor and collect information from many of the most popular social media platforms (eg. Blogs, Youtube, Twitter) to discover information specifically for you.
Identify
After you have collected a number of social media items the next step is to understand what was said. Was it positive or negative? Did it mention a key message?
How it works
- Whenever you add a social media item, whether it be from the bookmarklet or within the Press Army site, you are presented with a small form to confirm information about that piece of media. You can customise questions to ask of the data in order to understand the aspects of the data that are most important to you.
Analyse
In order to make all this information meaningful and have something to show your boss or clients you need to have pretty charts showing how all this information impacts your customer base.
How it works
- Press Army keeps a central database of information about popular bloggers and publishers of all types from social media that can be accessed to give you deep information about who is saying what about you.
- We love our pretty charts, but they are also designed to fit nicely into reports and we even offer a service to generate the reports for you.