Discover and View

Constant monitoring of the social media space

We regularly trawl the social media space, finding all relevant blogs, twitter, video and image items that match your criteria. You can then review & preview them in your inbox, just like email.

Categorise & analyse the context of your results

By creating specific filters and labels to classify content based on your goals and criteria, you can analyse discussion around your subject online.

Easily export your data at any time

With the ability to export your data in friendly excel and CSV formats, you have the flexibility to manipulate and play with your data however you like.

Analysis and Statistics

Dynamic social media activity summary

Provides top down views of all your social media activity. Filter reports by date, media and context.

Drill down media specific analytics

View detailed analytics for each media channel, with metrics such as :

  • Keywords - language specific. weighted extractions to identify the most relevant keywords
  • Influencers - identifies the most important and influential social media authors in your space
  • Views - by item and aggregated data summaries, on how many people viewed your social media items
  • Contextual Analysis - qualitatively evaluate the content of your items care of label based reporting

For Marketing Professionals

Marketing professionals use Press Army to keep tabs on their products and brands, monitor consumer perceptions or track the success of their social media campaigns and initiatives.

PR Specialists

PR specialists use Press Army to monitor their customers brands; to quickly identify key issues, understand consumer opinion, identify opinion leaders and plan appropriate strategies and responses.